“Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet, the majority of marketers have yet to take advantage of the opportunities it presents“
Client Bob Barker of Alterian, the client for whom we created Engaging Times TV, drew our attention to this quote from New Media Age. The same publication predicts video will account for more than 90 percent of online traffic (mainly through mobile devices) by 2013.
The big question for marketers is, how are you going to incorporate this into your strategy before your competitors do?