Gayle Sheppard, Executive Chairman and COO of Saffron Technology, speaks about the emergence of unstructured data and the challenge which that presents. With the wealth of information now being created everyday companies need to get on top of this and understand how best to relate to their customers. Organisations have been very good historically at collating and analysing the structured data within their businesses but now unstructured data is the place which contains plenty of valuable information.

 


When two companies merge is a classic example of how do you sift through all that information, from both companies, and integrate that into the new look corporation? Unstructured data is certainly the next big challenge for all businesses as social networks and all things on the Internet becomes so much a part of what everybody does.