yBC provides clients with leading analytics tools to better understand audiences and thus drive increased engagement, traffic, inquiries, sales or other desired business results. Data can be segmented to map audience preferences by dimensions like role or topic. Over time we also build detailed analytics of each individual user as they consume content week by week. This can be used to inform customer relationships as well as plan future content development.

Engagement analytics

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Site Traffic Dashboards

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User Heatmaps and Profiles

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