yBC provides clients with leading analytics tools to better understand audiences and thus drive increased engagement, traffic, inquiries, sales or other desired business results. Data can be segmented to map audience preferences by dimensions like role or topic, online behaviour, or any other information you have legitimate access to.

Over time we also build detailed analytics of each individual user as they consume content week by week. This can be used to inform customer relationships as well as plan future content development.

Even if your existing business systems do not allow this level of analysis and tracking, we can very likely integrate with your existing systems, sync with your data, or if necessary operate an engagement platform for you as a standalone solution.

Engagement analytics

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Site Traffic Dashboards

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User Heatmaps and Profiles

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