If you’ve been following social media you’ll know that interruption is out. Engagement is in.

The next question, obviously, is what is engagement? And that’s where the fun begins.

At yBC we’re currently researching a new series looking at “engagement” as a marketing strategy. What is it? Are there different ways of achieving it? How do you know if you’ve got it?

There’s lots to talk about and we’re getting ideas and insights from some of the best brains in the business – in house experts, consultants and commentators.

If there’s something you’d like to better understand about engagement then we’d love to hear from you. Meanwhile, watch this space.