Videos with Andrew Sangster

Data strategy investment

Author: Andrew Sangster, James Kirk (yBC.tv)

Categories: Competitive Advantage, Digital Strategy, Future of Work, Investment
Tags: hospitality, investment, Investment research
Data strategy is important in order to be competitive. In this TV show Andrew Sangster discusses why investment into harnessing data is imperative. Data strategy and investment cases What’s it going to cost if you don’t do it? Its not just a question of upfront costs. It will cost you less in terms [...]
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    Hospitality leaders debate technology strategy

    Executives from major hospitality brands will discuss and debate technology strategy at the Hotel Distribution Event 2014. Hotel Distribution Event 2013 yBC will be attending the second annual Hotel Distribution Event this week. The event, run by Hotel Analyst, discusses technology strategy issues and looks at the impacts and opportunities created for [...]
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    Customer loyalty in the hospitality sector

    Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the [...]