Videos with Simon Vincent

Digital channels should be exploited

Author: Simon Vincent, James Kirk

Categories: Customer Engagement, Digital Strategy, Social
Tags: communication, consumers, facebook, Twitter
Digital channels can be used to a businesses advantage. Simon Vincent discusses online communication in the hotel sector. Embracing new digital channels You have to embrace the technological advances. I think as a whole the hotel sector has been relatively slow to adopt the online platforms. But [...]
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Digital channels should be exploited

Author: Simon Vincent, James Kirk

Customer profile in the data

Author: Simon Vincent, James Kirk
  • Aug
    22

    Customer loyalty in the hospitality sector

    Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the [...]