- Hallman Fellow of Electronic Business & Professor of Marketing, Ross School of Business, University of Michigan
Venkat is a Professor at Ross School of Business who has spent the last 15 years thinking about co-creation. He is a globally recognized thought leader, idea practitioner, and eclectic
scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization.read more..
Videos with Venkat Ramaswamy
Internet evolution – ecommerce to web2.0 to co-creation
Author: Venkat Ramaswamy, James Kirk (yBC.tv)Categories: co-creation