yBC announces new series ReThink Digital
The team at yBC is now working on a new ReThink series. With this most recent series we’re working on, we’re turning the cameras back on organisations like our own, and looking at the world of content development. Viewer attention is in hot demand, and this series examines the new approaches which are working. ReThink:
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New ReThink series takes an in-depth look at investment world
yBC’s hard working editorial team is pleased to announce a new ReThink series, due to launch later in 2022. ReThink : Investing will focus, as the name suggests, on the world of investment – with a particular focus on whether, and how, investment can be a force for good at the same time as providing
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Editorial team begins research phase for Security TV
Last week, the editorial research team at yBC began outreach to potential interviewees for our latest online series, Security TV. The team is initially focussing on interviews with organisations in three industries, as well as the usual approach of connecting with academics, commentators and others who span multiple industries. Interviews are slated to begin as
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Changing investor minds: focussing on impact
yBC has been delighted to be working with the Zurich based team at ThomasLloyd Group over the past few months. ThomasLloyd is a global investment and advisory firm with a difference: they have a sharp focus on social and environmental change, with a portfolio of projects which provide great returns whilst at the same time
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First sponsor confirmed for new editorial series
The team at yBC is delighted to confirm a new sponsor for an equally new editorial series. CIC Technology, trading as Torus, has been confirmed as the founding sponsor of a new series which will focus on all aspects of security. yBC’s CEO, Mark Sinclair, says that the team is delighted to have secured Torus
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Never been so animated
Over the last 10 to 15 years, it has become increasingly hard to get attention in almost every market. Consumers have been suffering information overload and there are so many platforms, media format and channels, that some marketers are finding it really hard to get cut through. We’re constantly working with clients to keep ahead
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Feel the force – Star Wars film production technology for corporate clients
For many months, we’ve been working with our team to plan and test new studio technology which has only recently hit the market. This week, we’ve introduced it to a key client in Switzerland for a crucial project. The most recent Star Wars film, “The Mandalorian”, used groundbreaking studio technology to create numerous complex and
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ReThink interview team captures 25 new interviews for the Regenerate series
July has been a busy month for the team at ReThink. As well as the 25 international interviews which have started to roll out via the ReThink Regenerate series, the team has been busy with editorial shoots in Wānaka and and Dunedin, New Zealand. Expect to hear from Upper Clutha locals like Ben Taylor, chair
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Global Consulting Firm: “The best content we’ve ever made”
It’s not unusual for us to get great feedback from our clients. In fact, this is one of the key measures we pride ourselves on. But when senior executives at a global consulting firm with over 61,000 employees tell you that the content you’ve produced is “the best content we’ve ever made”, well that’s a
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Taking market research to a whole new level
One of the biggest challenges brands faced – and always have – is market insight. When expanding into a new market, launching a new product or service, or even trying to grow sales with an existing client base, insight is absolutely key. It can be the difference between “achieving some growth” and absolutely “nailing it”.
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