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  • Entering a 2nd Machine Age similar to the Industrial Revolution
  • Disruption driven by rapid adoption of cheap consumer tech
  • Consumers now demanding decision rights over everything
  • Companies must seek new business strategies to adapt
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    The Next Generation of digital consumers are driving disruption in every industry. This revolution has both social and technological components as people rapidly adopt cheap consumer tech for work and play. Even non-digital businesses must react to these profound changes in consumer behavior as the next generation increasingly exert decision rights over every aspect of their lives. In this feature our experts reveal the scale of change and discuss new business strategies for the networked economy. The rules for success have changed. Strategic business plays are now much more important than old thinking about internal efficiencies and strategy execution.

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      01

      Digital generation tearing industries apart

      Graeme Codrington

      Graeme Codrington

      Futurist, TomorrowToday

      The digital generation are entering the workplace. In this TV show, futurist Graeme Codrington considers their impact.
      02

      Differentiation via pursuit of Disruptive Tech Strategies

      Dan Hushon

      Dan Hushon

      Chief Technology Officer, CSC

      Disruption is very important to our customers.  Most of our customers are sitting on what we call an innovation quotient, which is really looking at how much money they’re saving keeping [...]
      03

      Beyond social media – the Age of Context

      Robert Scoble

      Robert Scoble

      Tech Journalist

      If you’re stuck in the past you’re going to lose, you only win by going into the future. I’ve been writing about social media, I’ve been a blogger for a long time. Shell Israel and I wrote about [...]
      04

      The impact of consumerisation on IT strategy

      Douglas Neal

      Douglas Neal

      Research Fellow, CSC's Leading Edge Forum

      During our consumerisation work we have spent a lot of time looking at the relationship between the enterprise and its employees. We have been particularly concerned about the fact that these [...]
      05

      Strategic plays now more important than strategy execution

      Simon Wardley

      Simon Wardley

      Researcher, CSC's Leading Edge Forum

        So when we talk about economic change there’s actually a standard process for how organisations evolve. So when we look at the commoditization of a pre-existing act, say electricity or [...]
      06

      Disruptive innovation in a golden era of change

      Dean van Leeuwen

      Dean van Leeuwen

      Chief Intellectual Adventurer, TomorrowToday

      Disruptive innovation puts static businesses at risk. It is important to make changes in the workplace to survive, as Dean Van Leeuwen discusses.
      07

      Connected marketing in the digital economy

      Bob Barker

      Bob Barker

      Head of Corporate Development, Electric Dog

      Connected marketing relies on well developed personal brands to share company content. Our latest video from Bob Barker explores the issue:

      08

      Digital ecosystem: Shaking up the traditional verticals

      Julie Meyer

      Julie Meyer

      Founder, Entrepreneur Country

      In this TV show Julie Meyers looks at the business economy as a digital ecosystem.

      09

      Machine Intelligence in The Second Machine Age

      Andrew McAfee

      Andrew McAfee

      Principal Research Scientist, MIT Center for Digital Business

      Machine Intelligence and its impact on our economy is the focus of Andrew McAfee's new book The Second Machine Age, which he discusses in this video.