By building business tv channels, we help companies to share their business stories via a network of digital and social networks.
Business tv online is the most popular internet content format, so business television should be a crucial part of any organisation’s digital or social marketing strategy. But producing quality business television content is not sufficient.
It is critical that the Business Development Strategy includes a focus on reaching and engaging more of the right people. This can be achieved via 3 key strategies:
- Network of Networks: By combining the contact networks of organisations, influencers, web properties and even individual business executives a shared business tv distribution network is created.
- Social distribution: By combining content sharing with strategies to increase connection on social media platforms, social following can be increased.
- Digital PR and Discovery: Video is 50x more likely to appear on the front page of google. By publishing high quality content regularly, discovery, word of mouth and stickiness is increased.
Collaborating with other yBC clients, partners and experts to build a business tv channel online is a cost effective method of demand generation.
See examples of business tv channels we have created for clients and partners.