Lessons on business from footballers

Footballers, at the top of their game, are not individuals – they are business marketing machines. Businesses turning over millions of pounds a year, with a large team creating value across many areas of interest; music, fashion, stationery, social media etc. Top footballers, it could be said, are similarly placed to CEOs of organisations. They
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Social media study 2012: brand websites losing out to social

Global media powerhouse Universal McCann have been undertaking and publishing a major international social media study 2012 documenting web behaviours, preferences and trends over the last few years.  We’ve shared the results of previous iterations of the social media study which have highlighted things like the meteoric rise of social media and that video is
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The content marketing explosion [Infographic]

The very talented team at BlueGlass created an infographic this month which pulls together some of the most up-to-date and salient facts, data and trends in content marketing.  If you need to get your head around what is happening in this area (which of course we all do), just take a look at this great
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Leading industry analyst: spend more on engaging video, less on print, advertising, PR

There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012.  In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
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Back to IHIF Berlin – one year later

In February last year, a team from yBC attended the International Hotel Investment Forum (IHIF Berlin) for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel.  Almost exactly 12 months on, we’re going back for more … IHIF Berlin is the biggest conference of its type in the world, with
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Entrepreneurs – here’s one for the diary!

If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary.  Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
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Review: From Vision to Exit by Guy Rigby

Just prior to Christmas, we did a shoot in London for a channel we’re about to launch.  One of the experts I interviewed was a chap by the name of Guy Rigby, who knows more than a thing or two about entrepreneurs and success.  Himself a very successful entrepreneur, Guy Rigby is now Head of
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London’s greatest business event

yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
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Star studded cast discusses how Artificial Intelligence can save the markets (and our jobs)

Once the stuff of science fiction, top experts like Dr Paul Hofmann believes that AI can help companies to be clever like Amazon or Apple – even if you only sell toothpaste

All aboard the “entrepreneur train”

Julie Meyer is an entrepreneur whose reputation precedes her.  Incredibly successful by anyone’s standards (just google her), Julie heads up a vibrant and results-focused business which is literally changing the playing field for smart technology companies in the UK and further afield. She has a refreshingly unique perspective on the way entrepreneurs can get ahead. 
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