New Marketing: social media vs. traditional marketing

Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.

Digital Transformation – Measuring Digital Transformation

Markus Becker of SPS International speaks about measuring Digital Transformation

Unstructured data – the next challenge

Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.

Embracing New Media – Malmaison and HDV embrace new media marketing

Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.

Social Media ROI – How social is saving money at Cisco

LaSandra Brill, of Cisco speaks about Social Media ROI

Customer engagement – how do you know if they are engaged?

Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.

Business Intelligence – Why we need intelligent systems

Business Intelligence insight from Saffron Technology founder Manny Aparicio

Unstructured data – what are businesses doing about it?

Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.

How Artificial Intelligence can save the markets (and our jobs)

In a world where volatility is the new reality, the past is no longer useful in predicting the future. 
We need to get comfortable with extreme events and rapid change.

IBM – Midmarket CIO’s rush to analytics and mobile

83% of midmarket CIOs are now looking to invest in analytics and 72% are looking to adopt mobile solutions.