yBC’s Mark Sinclair was invited to share online engagement strategies with a keen audience in Budapest last week. The presentation took place on the second day of a mining industry conference, which brought together hundreds of key executives from global mining companies, along with executives from some of the biggest consumers of the minerals they
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Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the
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With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information
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We are swamped with data – even our movements are tracked by mobile networks, and stored. Our web tracks are everywhere and our purchasing habits both online and offline are fully traceable. Businesses and security agencies are swamped with data, and yet there is widespread dissatisfaction about query tools and data analytics. Ask the right
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Graeme Codrington on a Digital Revolution effecting every industry.