Big data – Today’s data challenge is management not capture
James Parker, of GSK, on the next challenge with big data.
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Business Intelligence – Why we need intelligent systems
Business Intelligence insight from Saffron Technology founder Manny Aparicio
Unstructured data – what are businesses doing about it?
Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.
Data Analytics – The demise of traditional market segmentation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.
IBM – Midmarket CIO’s rush to analytics and mobile
83% of midmarket CIOs are now looking to invest in analytics and 72% are looking to adopt mobile solutions.
The digital generation
Stan Rapp. Markus Becker and Don Peppers discuss the impact on business
The geeks shall inherit the marketing budget
GSK data man on creativity and science.