Entrepreneur.com Chris Brogan advocates use of video in business

Chris Brogan, President of Human Business Works, recently was interviewed by Entrepreneur.com and spoke about the interesting things coming out of video and the brand experiences that can be developed in simply engaging with video. Find the link to the Entrepreneur.com interview here If you’ve not ever heard of Chris Brogan, he is an authority
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Leading industry analyst: spend more on engaging video, less on print, advertising, PR

There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012.  In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
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Entrepreneurs – here’s one for the diary!

If you are on the lookout for entrepreneurial advice, guidance or inspiration, then mark next Tuesday in your diary.  Imagine having the chance to hear from Julie Meyer (Founder and CEO of Ariadne Capital), Martha Lane Fox (UK Digital Champion and founder of lastminute.com), Paul Lindley (Founder, Ella’s Kitchen) and a dozen other successful entrepreneurs.
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Review: From Vision to Exit by Guy Rigby

Just prior to Christmas, we did a shoot in London for a channel we’re about to launch.  One of the experts I interviewed was a chap by the name of Guy Rigby, who knows more than a thing or two about entrepreneurs and success.  Himself a very successful entrepreneur, Guy Rigby is now Head of
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London’s greatest business event

yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
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Star studded cast discusses how Artificial Intelligence can save the markets (and our jobs)

Once the stuff of science fiction, top experts like Dr Paul Hofmann believes that AI can help companies to be clever like Amazon or Apple – even if you only sell toothpaste

Latest video statistics: video rules OK

Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
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Cardiff to get new local business tv channel

Hot on the heels of the launch of yBC Southend, comes news yBC is setting up a second regional initiative, this time in Cardiff. yBC Cardiff is a partnership between yBC and local businessman Allan Blair Beaton. Allan is the man behind Social B2B Ltd, and the ideal partner for a venture like this.  Highly
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yBC teams up with leading London law firm Mishcon de Reya

Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent. On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he finished the
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Double digit industry beating campaign results

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
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