It’s official: McKinsey finds web 2.0 pays off
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They
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A lesson in storytelling at What’s Next Wales
I am always on the lookout for compelling insights and information about social media, and last week in Wales I was in for a treat. It came in the form of a keynote by Trey Pennington, US social media expert and masterful professional speaker. The event was the What’s Next social media event in Cardiff
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A fresh taste of BlackBerry
It’s five days since I got back from interviewing around 20 of Europe’s best BlackBerry app developers. Exciting is the only word I can think of to describe the ways they are putting BlackBerry to work – everything from mobile policing to e-government to production management. The people I spoke to were finalists in the
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What’s holding London back?
If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital. During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of
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Big opportunities for video marketing innovators
“Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet, the majority of marketers have yet to take advantage of the opportunities it presents“ Client Bob Barker of Alterian, the client for whom we created Engaging Times TV, drew our attention to this quote from New Media Age.
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Front line accounts of the data revolution
I recently interviewed someone who thoroughly challenged my thinking. His name was Dr Manuel Aparicio and he’s the brains behind Saffron memory base technology – a data management system that “thinks” like a human brain. One person has dubbed it Google for the Database, we’re talking about technology that identifies connections between disparate data sets
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C-level video campaign achieves 40% watch rate
One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player. Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New
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Back to basics marketing still works
Recently we interviewed branding guru Jonathan Salem Baskin and he made the point that really marketing – and in particular advertising – has gone awol. He argues that companies are effectively wasting huge amounts of money communicating the imaginary benefits of their toothpaste, when the consumer a. Can easily find out on the internet that this
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Production values still matter in online video
In this world of ubiquitous digital video cameras and easy-to-use editing software why does business still need expert video producers? After all, if it’s going on the internet it doesn’t need to be cinema quality. Right? Well, sort of. But not really. I’m all for cheap and cheerful video production in the right context. Perhaps
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ACE provides more evidence story trumps messaging
Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.
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