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Video Impact Player (VIP) for video engagement
Our delivery platform for video is provided in partnership with Wistia on of the video platforms available in the market. It’s rich functionality is key to our white label capability. Currently we are receiving excellent feedback on our VIP player – a tool for creating custom video playlists, sending in an email or embedding on a website or blog, and tracking each recipient’s response in great detail. As our technology partner, Wistia is updating the technology every month, enabling us to enhance our campaigns for clients.
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Hootsuite for Digital and Social Media Marketing
HootSuite is a social media managementsystem for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.
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Brandwatch for Social media monitoring and research
Another area of focus is social media monitoring and campaign analytics. Our yBC Insight social media monitoring service helps clients understand what people are saying that’s relevant online, and identify and unlock new opportunities. yBC Insight uses one of the leading analytics tools on the market. Brandwatch is one of the world’s leading tools for monitoring and analysing social media. Today, social networks and the rest of the web are massive indicators of consumer influence, market insights and brand reputations. So for companies to know what, why and where discussions are taking place surrounding their brand or market is imperative. Launched in August 2007 and now in version 6, Brandwatch is used by brands and agencies around the world to monitor, capture and analyse social media conversations.
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WordPress for rapid website development
yBC has an advanced capability to develop on the WordPress platform deploying our own bespoke themes and customised plugins. currently powers 72.4 Million different websites around the world making it the world’s most widely used CMS in existence. WordPress, since its inception, saw 98 version releases. It makes up for at least 48% of Technorati’s Top 100 Blogs.
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Artificial Intelligence and Advanced Data Analytics
In 2011 Forrester signaled the dawning of a new age of business intelligence, as traditional data analytics tools struggled to cope with the rise of Big Data. yBC has partnered with Saffron technology, a world leader in advanced data analytics, to deliver next generation AI. Saffron’s Associative Memory Technology is an elegant solution to the challenge of capturing Big Data streams and creating intelligence. Saffron works the same way your own human memory works to process the high velocity world around you. By storing connections and counts in their context, everyone in your organization can make sense of complex data, assess risk, take action, and anticipate future events.