Tag: SP Group

 

What is Shopper Marketing?

Author: Nick Cole

Categories: Marketing Strategy
Tags: SP Group
Nick Cole: “Shopper marketing is really about how you influence customers’ behaviour, consumers’ behaviour, turning browsers into buyers. So it’s about the type of messages that you use, not actually how they look. So, for example, if you’re selling something like chocolate it’s not just about telling someone it’s great chocolate. You might say it’s [...]
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