Appreciating the power of social
Tags: AMF fastigheter
"I don’t think we know yet and have understand how rapidly and how important facebook or Twitter is actually, because if you see something and I take a photo of it and I connect with all my friends, and there could be a massive discussion on the social networking. So I think we have to be very clear and understanding and also put efforts and people to see what’s going on about your scheme rather than hot marketing people looking at advertising and traditional paper. So really, a lot of power they have."