Fastidious consumers emerging more
Categories: Marketing Strategy
Tags: SP Group
“Consumer attitudes have changed but the reality is actually they're all different, so in different segments of the market the attitudes are actually changing – some more positively, some more negatively. Everybody's a little bit more choosy. Everyone makes more considered decisions than they did in the past, so therefore the marketing messages they see in store and out of store need to be targeted more personally at them. People have become much more considered to bland marketing messages that don't mean anything specifically to them."