Merging digital with physical shop presence
Tags: GDR Creative Intelligence
"We’re going to see more of a blending of the different channels. It won’t be, is it online or is it a physical store. It will be bringing the two together. Now, we know that that’s been the case for a long time now with omni-channel retail. But what we’re seeing is a blending of these states. So people can order online in the bricks and mortar store. We’ve seen purely online brands now going into the physical store. And there’s space for them all to exist, it’s just in what proportion is going to be the next battle."