Corporate-main-image_327x184pxIn 2014, most of the rules of communication, attention, engagement and relevance have fundamentally changed.  The problem is, the approach many companies take hasn’t.  Those who don’t update their approach will be left behind.

Corporates benefit from yBC’s engagement platform and process in three key ways. First we help to produce engaging digital content, often featuring third parties, which really has an impact. Second we help them to activate digital networks and collaborate within their industry – building their “front line of defence”. Thirdly we help corporates take their product digital.

All of this is underpinned by close (often real-time) measurement, which informs slight adjustments to strategy and implementation – adjustments which can have a profound impact on the outcomes.

SW Inside-Finance

Smith & Williamson

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LEF-CSC

CSC Leading Edge Forum

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HTL

Horwath HTL

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Smith & Williamson

yBC built a network of leaders from the financial services, legal and business sectors sharing insights into how to innovate, differentiate, lead and stimulate business growth in a fast-changing age. The channel has generated 165K views, channel traffic of 40K visitors per month, and reached millions of UK business people. The data is available on a single dashboard view.
SW Inside-Finance

CSC Leading Edge Forum

The research arm of US$13Bn technology company CSC, Leading Edge Forum wanted to establish a library of engaging video content to engage Enterprise CXO’s. We produced a series of animated videos as well as capturing documentary footage from industry events, collaborating experts and CSC clients. See the videos
LEF-CSC

Horwath HTL

yBC produced not one but 20 high impact bespoke websites, which speak to each market in brand, in the correct language, and in the right voice. Added to this 500+ video clips of HTL experts, shot by yBC and hosted on video marketing platform allow HTL to manage the material and send it out to prospects, clients and contacts. Read more
HTL