Chairman and Founder, Ecademy.com

In 1998 Penny and Thomas power created Ecademy, an online community to understand and create trusted relationships around the subject of ecommerce. In 2001, following the ‘bubble bursting in ecommerce’ the Founders of Ecademy watched as their community evolved into a social network for general business and they saw the beginnings of a strong community that remains highly regarded in the market for its ethics, values and the way they celebrate community within a world that yearns for friendship and shared purpose. Critical to the success of Ecademy has been their knowledge of driving traffic to Ecademy from a wealth of social media sites, they understand the way businesses should create and nurture ‘purpose led communities’ rather than ‘transactional models’ to build trust with their followers.