One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player.
|Campaign||Emails Sent||Click rate||Watch rate||Average watched|
|A – Existing Contact||47||57%||32%||99%|
|B – Existing Contact||61||18%||13%||91%|
|C – New Contact||209||44%||39%||93%|
|E – New Contact||83||47%||40%||89%|
The video campaign sent personalised content to c-level prospects via email, while the client closely monitored the results using VIP’s analytics.
As a result they’ve documented incredible open rates and very high complete rates on the videos.
And more importantly timely follow up has led to new business plus some very highly qualified new business opportunities.
Here’s a repost on how VIP works….