I am always on the lookout for compelling insights and information about social media, and last week in Wales I was in for a treat. It came in the form of a keynote by Trey Pennington, US social media expert and masterful professional speaker.

The event was the What’s Next social media event in Cardiff organised by Alan Blair Beaton.

What made Trey’s presentation so interesting, and frankly different, was the way he told stories about real people in real situations. It was a powerful way to demonstrate his key message – that good storytelling is the secret of making more sales.