In the marketing sense “digital transformation” is all about the personalisation of marketing and customer experiences. And, as some of the world’s leading marketing experts like Don Peppers and Stan Rapp explain in this playlist, today’s technology can take “personal service” beyond hollow rhetoric into reality on a mass scale.Technology key to engaging marketing
In the marketing sense “digital transformation” is all about the personalisation of marketing and customer experiences. And, as some of the world’s leading marketing experts like Don Peppers and Stan Rapp explain in this playlist, today’s technology can take “personal service” beyond hollow rhetoric into reality on a mass scale.

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