Keith Holdt, Head of Global Sales at Swiss Post Solutions, speaks to Digital Transformation about businesses not utilizing the 80% of the data that sits outside their organizations. Businesses have to harness the unstructured data being created by the social networks, including Twitter, Facebook and Google+, in order make the correct decisions on a day-to-day basis. The amount of unstructured data being created is a real problem for many organisations, with many not knowing how to get on top of it.
This data is essential in making effective decisions. Appreciating this fact is very important as this unstructured data is a mine of valid, relevant and insightful information.
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