In this video Graeme explains the mistakes that many companies are falling into by treating social media tools in the wrong way. The trick is to treat Facebook, Twitter, LinkedIn and all the other networks as behaviours rather than marketing channels.
The long-term goal with social media is that it has to build communities. Interaction with consumers is essential for continued loyalty to a brand. Organisations are having to go through a mindset shift in order to relate to the consumer and match the technologies that are now being used globally.
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