Sara Daw, Managing Director of The FD Centre, speaks about what she thinks the digital economy is. Businesses need embrace the new digital age and everything that comes with it, specifically around social media Sara believes there are two elements to social businesses.
The start up scene is seeing a new lease of life with this new channel. They are all on a journey to convince the traditional corporations that social media, and these new technologies, should be utilized to get to the next level of growth. Social businesses are those which have developed, or are developing business plans, that embrace these new technologies.
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