Guy Rigby, Head of Entrepreneurs at Smith & Williamson, speaks about businesses that engage with the world of digital and the impact it is having. The new digital economy is dramatically impacting the way consumers think about brand and reputation management has now taken a turn. This new channel now is really opening up and is becoming more popular globally.
Businesses that embrace digital are able to engage with communities. Businesses that engage, can do so on platforms that are designed for the purpose of influencing entire communities. Effectively the businesses that have a clever social media strategy will find much more engagement than the business that simply buys its ads or puts billboards.
Find out more about Guy and his book, Vision to Exit: Click here