Thomas Power, Chairman of the social network ecademy.com talks to Digital Transformation TV about corporate social media. How are the CEOs and executives of organisations getting their heads around the new frontier of online social networking?
The large corporate business want thing automated, but this can’t happen with engagement. It has got to be grown organically.
Thomas argues that it takes 10,000 hours to become an expert at something. Organisations need to become social brands to encourage brand loyalty in the consumers of the future.