Understanding what money can be made and what money can be saved through social media is an essential ingredient to convincing many that the medium is valid tool for business. Social Media ROI is becoming much easier to measure and quantify. LaSandra Brill, of Cisco speaks in this clip about how they are saving money by utilizing social media.
Creating social media strategies is now essential in the contemporary business not only to capitalize on the new tool but also to keep up with the what the vast majority of consumers are now engaged with. People’s reliance on social media is now engrained in all societies of the world. Organisations need to use this to ensure social media ROI.