Most businesses understand the importance of social media as a marketing channel. However there is a valuable digital dividend to be reaped by organising wider industry networks in your favour. Studies show that businesses which take a truly networked approach will be more successful. This means organising networks of stakeholders, allies, influencers and customers and collaborating with them in a meaningful way. As most corporates lack the internal capabilities to take this approach, yBC’s engagement platforms and processes are the perfect way to compete against smaller, more nimble organisations that naturally operate this way.