Activate-main-image_327x184pxMost businesses understand the importance of social media as a marketing channel. However there is a valuable digital dividend to be reaped by organising wider industry networks in your favour. Studies show that businesses which take a truly networked approach will be more successful. This means organising networks of stakeholders, allies, influencers and customers and collaborating with them in a meaningful way. As most corporates lack the internal capabilities to take this approach, yBC’s engagement platforms and processes are the perfect way to compete against smaller, more nimble organisations that naturally operate this way.

The Australian Coal Association

Learn more

inmidtown

Learn more

InsideFinance.tv

Learn more

Harvey Thorneycroft Ltd

Learn more

The Australian Coal Association

The ACA invited yBC to advise on options to balance the debate - so that people could develop their own views around coal, energy, development and more, based on balanced information. By June 2013, the yBC team had completed a punishing schedule of interviews with Australian CEO’s, politicians, academics, union bosses for the launch of a new digital channel, OzForum.tv, presenting a fuller picture of the issues facing Australia. Read more

inmidtown

inmidtown is a Business Improvement District, representing 560 businesses in Bloomsbury, Holborn and St Giles, in the significant area between London’s West End and the City. One of the UK’s largest BIDs, it has earned a track record for delivering real value to its members. yBC worked on an integrated digital strategy to activate these rich community networks. Learn more

InsideFinance.tv

yBC built a network of leaders from the financial services, legal and business sectors sharing insights into how to innovate, differentiate, lead and stimulate business growth in a fast-changing age.  The channel has generated 165K views, channel traffic of 40K visitors per month, and reached millions of UK business people. The data is available on a single dashboard view.

Harvey Thorneycroft Ltd

World Cup winning managers. Rugby stars. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance. Read more

HPG

For many years we have delivered digital video campaigns for this B2b consultancy and measured the performance year on year. The dashboard below shows the traffic growth for the latest year (we have seen similar jumps over the proceeding years). Read more