Following the success of Brilliant Minds, ReThink brings you shows highlighting the best ideas from other industries, which you can immediately apply to your business.  You can find more background detail here.

The philosophy behind our programming for ReThink is that in business you don’t need to reinvent the wheel. Now days it is more about adapting multiple innovations from the wider business world as they emerge. You can be like a chef, taking various ingredients to concoct a new recipe.  ReThink brings ideas, innovations and new perspectives direct from market leaders and industry challengers to you to apply to your own business or deploy within your industry.

Who is featured on this channel?

ReThink features experts from a wide range of industries and disciplines, talking about their areas of expertise.  In particular, we feature people who are leaping ahead of their peers, forging new pathways for the industry they are in, or even for all industries. The idea is to offer this thinking to you which inspires you, gives you perspective or even encourages you to deploy in a different way within your industry. 

What formats do the shows take, and where will they be broadcast?

The shows will take a combination of video and audio (podcast-like) shows, and will be streamed online on our various yBC websites, channel sites and YouTube channels.  Over time, editorial and/or distribution partners may well also share these out via their platforms.

What’s the catch?  Do I need to pay for this?

There’s no catch: this is editorial and you will not be asked to contribute financially if you are invited to become involved.

What is involved if I am featured on the channel, and who controls the narrative?

We’ll start by having a pre-interview conversation with you, to discuss the broad topics you will cover, and also to understand the background to your story.  We may need to do further research, and this may include asking for some additional background information about your story.

It’s important to note that yBC maintains full editorial control of  The channel is owned by yBC, and copyright is ours. The editorial scope and direction of the channel is driven by us, and our editorial point of view is one of understanding, investigating and communicating about groundbreaking ideas, methodologies and innovations in multiple industries.  More specifically:

  • We make all editorial decisions, we devise our own questions, we approach people for interviews and arrange the shoots or audio recordings.
  • Generally, we do not have PR people in the room when interviews are being conducted, and the interviewees are completely responsible for their own answers.
  • Answers are not rehearsed.  You do not get a list of questions in advance.  We do not accept scripted corporate material, nor do we plan our programming before we’ve undertaken the interviews.
  • Our methodology is to ask respected experts, commentators, public figures, academics and business people to share their perspectives, ideas and stories.  The tone is authentic, professional and relaxed.
  • Our aim is to make this all interesting and informative for people who will largely view this material online.
  • All social media/digital platforms representing the channel are controlled and operated by us, and we do not give access to third parties outside of our team.

Do I get to “sign off” my shows?

Yes and no.  Yes, in that at the time of recording you can flag something you’ve just said as not to be published.  But from that point forward, editorial control is ours, as with any other editorial opportunity. This is much the same as doing a pre-recorded interview with any other news media.

Who are the interviewers?

We have three or four interviewers on our team who routinely conduct interviews with our channel experts (like you).  Some of them have worked as journalists or in an editorial capacity, and all of them are experienced at interviewing people for our channels.  You’ll get to know them better during the course of the interview. We constantly get feedback from interviewees that “that was easier than I thought it would be.”  We’ve even worked with people who have previously not wished to appear on camera.

Can I use my ReThink shows for own purposes?

Yes, we offer you an embeddable player so that you can share shows you are featured in.  Of course, you can also help promote ReThink to your contact base, and if you are interested in doing this, we can help you with this significantly.

How else will ReThink be used?

Almost exclusively, your interview will appear on ReThink (and via our distribution partners over time) – so you will get great exposure.  We are sometimes asked to speak at conferences and seminars, and when this happens we sometimes play small clips from our editorial shows. We may also use the shows as raw material for academic study in the future, but we would seek your permission first, and explain this in detail.

How is ReThink funded?

ReThink is funded by yBC and we cover all our own costs.  Over time, we may seek sponsors or financial contributors, but at present it is self funded.  You give your time and expertise. You get free access (embeddable) to shows featuring you once they are produced.

Who owns ReThink?

yBC.  See  We are a New Zealand based, privately owned business.

How experienced are you at doing this?

We’ve launched and operated many similar channels in the past.  These include Brilliant Minds TV which you can read more about here, and other channels in industries such as Energy, Mining, Hospitality, and Finance.  Our content is produced to a very high standard by our edit team in Europe. There is a Brilliant Minds TV playlist at the foot of this page.

Since 2005, we’ve conducted hundreds of interviews and produced thousands of clips.  Our content comes from shoots and sound recordings across the UK, Europe, North America and Australasia.  Interviewees have included business leaders, highly specialised experts, academics, commentators, and politicians.  We’ve interviewed people representing well known brands (like Skype, Google, PwC, HSBC, Hilton, Deloitte, Microsoft, AirBNB, Schroders and TripAdvisor), and even business celebrities (like Sir Richard Branson, Martha Lane Fox, Lord Seb Coe, Martin Tindall, Lawrence Dallaglio and Lord Alan Sugar).  Our interview clips (across all channels) number in the thousands. We’ve had over 2.3 million views on YouTube alone.