Marketing communication strategy will be made stronger with the use of video. In this TV show Nigel Huddleston discusses using video in the hospitality industry.

Communication strategy: Conveying business propositions through video

Video is really important for travel because it can convey the emotional experience of travel and it gets that excitement going. So what we’re seeing is a real change in the mind set. And actually what’s on there in terms of content from the likes of hoteliers and holidays. And it’s not just still photos and bits of empty rooms or ghost ships that are empty now. You’re getting these really emotional experiences that are being conveyed on video, you know, fantastic holiday scenes, great experience around the pool of the hotel, great lively restaurants, nightclubs and bars. And that can only really come across in video content. So we’re seeing hoteliers and travel companies really experiment with much more creative content than we’ve seen in the past. __________________________________________________ Connected Economy TV will continue to follow ideas around communication strategy. Visit ybc.ybcnetwork.wpengine.com to hear more about the power of video.  

The digital economy creates a lot of unstructured data. In this TV show Nigel Huddleston discusses the challenge of making it relevant to your business.

Using big data in the digital economy

There’s a real hot topic around big data and it means lots of different things to different people.

But I think the key is, is finding an intelligent way to make this massive confusing information relevant to what you’re looking at.

I think in the hospitality sector again, one of the key things is, is bringing in data from third parties and your own data in a meaningful way

So integrating things like your loyalty programmes with search behaviour, you know, who’s looking for what hotels in which cities and at what times and from what devices, and being able to track that with your own data.

And bring all of these bits of information together so that you can both serve the user but also carry out transactions and push information to the user in a meaningful way.

It’s very confusing.  There’s lots of companies out there trying to help with this at the moment.

It’s early stages but it’s very, very important to the industry.

Connected Economy TV is following discussions about the digital economy and we will have more expert insight daily.