Simon Vincent

Simon Vincent
- President – Europe, Middle East & Africa, Hilton Worldwide
As President of Europe for Hilton Worldwide, Simon Vincent is responsible for more than 35,000 team members in over 230 hotels across six brands in 31 European countries. He was previously CEO of Opodo, at Thomas Cook Group - COO and MD of Tour Operating and Retail distribution.
His international experience includes pan-European roles, North America and Japan. Vincent previously worked in International Banking at HSBC. He is Chairman of the Hilton Community Foundation, Chair of the Hospitality Guild, collaborates on the Executive Committee of the British Hospitality Association and acts as a Trustee at Jigsaw School – which serves children with autism.
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Digital channels should be exploited
Author: Simon Vincent, James Kirk
Categories: Customer Engagement, Digital Strategy, SocialTags: communication, consumers, facebook, Twitter
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Digital channels should be exploited
Author: Simon Vincent, James Kirk
Categories: Customer Engagement, Digital Strategy, SocialTags: communication, consumers, facebook, Twitter


Customer profile in the data
Author: Simon Vincent, James Kirk
Categories: Big Data & Data Analytics, Customer EngagementUnderstanding the Hilton customer profile
I think our data is quite fragmented at times. But though our loyalty programme, Hilton HHonours. We've got over 30 million subscribers in to Hilton HHonours and we've got a very good understanding of those customers. They are our most loyal customers, they are the customers that stay will us most frequently, and we are building a very strong picture of the Hilton customer and mining that data very actively. I think any good company will tailor their communications according to customer preferences. There's no point communicating with customers in a way that they're not happy to be communicated with, because that will ultimately turn them off. So we work on being flexible, we work on trying to tailor all of our communications, be that, through whichever channel we choose to use and the feedback we get is very positive.If you enjoyed this video about customer profiles, data mining and personalised communication, why not watch more TV shows on the Connected Economy Channel?
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Aug22Customer loyalty is based on numerous factors, which can be both difficult to quantify, and sometimes subjective. But every business strives to get the mix of factors right as loyalty generates repeat and new business through word of mouth and brand awareness. The larger the brand the harder this is to get consistent across the [...]No Comments