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  • A Formula One double whammy for yBC

    Business Television News
    At Tuesday’s Brilliant Minds Showcase at Lords Cricket Ground in London, the yBC team filmed an interview with Formula One’s David Coulthard MBE.  David is well known as one of Britain’s most successful Formula One racing drivers, turned presenter, commentator and journalist.  He has driven with Williams F1, McLaren and Red Bull, retiring in 2008. However,
  • yBC team returns to Lords

    Business Television News
    It’s not very often you can ask over 200 business leaders to give up a day of their time, sit still, and thank you enthusiastically for it.  Yet, Harvey Thorneycroft and his team achieved just that once again, yesterday, and with very good reason. The Brilliant Minds Showcase took place at Lords Cricket Ground yesterday.
  • yBC launches significant training platform for AXA

    Business Television News
    The yBC team (under the FinPix brand) has this year delivered a world class, cloud based, fully bespoke training platform which is now being used by AXA IM (part of the AXA group). The platform enables key stakeholders to deliver accredited CPD training to independent financial advisers across the UK and Italy, with the ability
  • Core yBC team hits 18 people globally

    Business Television News
    With significant growth throughout 2017 and 2018, yBC heads into 2019 with a core team of 18 people. This is the largest the core team has been since yBC was founded in 2005. Team members are based throughout the UK and New Zealand, and also in Budapest, Hamburg, Hong Kong, Singapore and much further afield.
  • Content Clever briefings shepherd in 2019

    Business Television News
    Mark Sinclair has presented to senior Asset Management leaders in Hong Kong and Singapore as part of the annual Content Clever briefings held in conjunction with Last Word Media. The briefings, which took place late November/early December, are a change for the team to update the industry on new developments in the worlds of content
  • Mark Sinclair joins board of Hospitality People Group

    Business Television News
    Hospitality People Group yesterday announced that Mark Sinclair had joined the board of directors as a Non Executive Director. The London, UK based company comprises three thriving businesses specialising in human capital for the global hospitality industry. HPG Advisory Services offers unrivalled executive search services to companies looking to fill board, c-suite or executive level
  • Mark Sinclair keynotes at national minerals event

    Business Television News
    Around 300 senior leaders from throughout the New Zealand mining industry atteneded the New Zealand Minerals Forum conference in Queenstown earlier this week. The two day conference and exhibition, officially opened by Minister of Energy the Hon. Dr Megan Woods, was designed to showcase the New Zealand mining sector to stakeholders and prospective investors; and
  • Content Clever tour 2017: UK, Middle East and Asia

    Business Television News
    This Autumn, the yBC team once again prepared high octane presentations to update senior people in sales and marketing roles throughout the Asset Management industry. Labelled “Content Clever” – the series of briefing presentations aimed to update Fund Groups on the latest modes of communicating with their key audiences, and getting tangible results. Mark (representing
  • Lords London Brilliant Minds Showcase

    Create a Content Marketing Ecosystem – the Brilliant Minds Story

    Business Television News
    Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing.   Location: The Long Room, Lord’s Cricket, Ground Central London The 2017
  • YouTube advertising effectiveness

    YouTube advertising effectiveness > TV?

    Business Television News / Content Marketing
    As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were
  • Bernie and Next Gen Consumerization-

    Next Gen Consumerization – Sanders cracks millennial customers

    Business Television News / Consumerization / Smarter World
    The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation
  • Michael Wolff Digital TV

    Digital Television is the new Television

    Audience Development / Business Television News / Content Marketing / Storytelling
    In his new book Michael Wolff argues that digital media is becoming all about video and so digital television is the new television. Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media
  • Beyond Branded Content

    Beyond Branded Content (why branded content used to work)

    Business Television News / Content Marketing
    Douglas Holt in Harvard Business Review argues that Branded Content does not work anymore. Now brands have to compete directly with real entertainment.
  • Digital Chef TV

    Digital Chef stirs up consumer technology

    Business Television News / Content Marketing
    yBC works with CSC’s Leading Edge Forum to produce Jamie Oliver style TV shows about consumer technology. Lewis Richards, “The Digital Chef” runs Xperience Lab programmes to bring innovation and experience to enterprise.   LEF wanted to be able to open up elements of this incredible programme –
  • The Superstar Economy – Recruitment in the digital world

    Business Television News
    Animated video for digital and integrated recruitment company, Superstars, introduces a disruptive approach to staffing. Superstars Animation Feb 2015_V2 According to a survey by PwC, 73% of CEOs are concerned about finding the right skills to grow their business. This worry has risen dramatically over the past 5-10 years, as
  • Business TV: Sir Clive Woodward shares performance expertise for business

    Business Television News
    In yBC’s latest business TV interview, Rugby World Cup winning Head Coach Sir Clive Woodward OBE discusses leadership, winning teams, the 2012 Olympics, and working with Harvey Thorneycroft Ltd. With the England vs Fiji fixture set to open the Rugby World Cup on Friday, all rugby eyes are on England this week. The last
  • Bomb disposal expert talks risk, pressure, and business

    Business Television News
    Chris Hunter QGM discusses the intense pressure of bomb disposal, overcoming fear and how lessons learnt translate to the corporate world. Chris Hunter has had a remarkable career, for 17 years he has risked his life to safely diffuse bombs in the military. He has worked with the UK Special Forces and as an attachment
  • 250 influential hospitality executives in one place

    Business Television News
    Hospitality Channel completes list of 250 notable industry executives. yBC have been working in collaboration with Madison Mayfair to put together the Hospitality 250, a list of celebrating achievers, movers and shakers, and innovators in the hospitality industry. We
  • Richard Anderson discusses the need for change in Risk Management

    Business Television News
    Mapping conversations is key to understanding risk culture in organisations, according to Richard Anderson. Richard is Director of Anderson Risk, and both a current Director and former Chairman of the Institute of Risk Management. yBC and Anderson Risk have worked together to take Richard’s revolutionary approach to risk and develop a
  • Risk Culture is more than ticking boxes

    Business Television News
    Risk TV expert Mike Power says risk management needs to go beyond procedure and regulation. Professor Mike Power has worked in academia for more than 25 years and has served on boards and risk committees of wealth management and investment companies. As Professor of Accounting at
  • Igniting Digital Networks

    Business Television News
    World Cup winning managers. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Harvey Thorneycroft Ltd has quite a stable of inspirational speakers. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance.
  • yBC interviews award winning expert in the field of Risk

    Business Television News
    yBC is pleased to have in Risk TV’s network of experts, an academic who has been awarded a lifetime achievement award from the Institute of Risk Management at the Global Risk Awards 2014. John Adams is Professor Emeritus at University College London, where he began working
  • Leveraging the Matrix

    Business Television News
    How LEF reimagined Wachowski Brothers 1999 classic to explain Digital Revolution 2 new scenes Serious business content tends to take a serious approach. Especially when your subject matter is the digital revolution – affecting the very existence of firms and by extension, the careers of management. However as Tim Washer of Comedy Central fame (and
  • Engagement platforms receive increased traffic

    Business Television News
    yBC reports significant improvement in traffic across engagement platforms for professional services client. yBC was able to demonstrate marked increases when a specialist professional services firm that it had been working with asked yBC to report back with the impact of work done to improve the firms engagement platforms. One of the key measures was traffic to
  • Business TV: First full day shoot for new Risk channel

    Business Television News
    yBC interviews experts on the topic of risk for new business TV channel. yBC has begun work on the first shows for the new online business TV channel that it is developing to host discussions around risk. The channel is currently called Risk TV, although the final title is to be confirmed. Last