yBC helps industry bodies and market leaders adapt to a networked economy where fundamental business assumptions are changing fast. Our industry engagement platforms use a 5 step process to bridge the technology gap to clients, consumers, allies and stakeholders. As the value of centralised marketing approaches decline, flexible industry engagement platforms help you to organise your market networks and collaborate with allies, customers and stakeholders in valuable ways.
Industry Engagement platforms help you to energise audiences, grow stakeholder networks, deliver digital products, and measure success in realtime.
Whether you are a global enterprise, industry body, or business consultancy, a successful business development strategy depends on engaging your audiences via digital. Engagement platforms can be used to build your sales, take product digital, increased web traffic, or build your social networks, reputation or following.
Business Development Strategy for the Connected Economy
yBC’s industry engagement platforms often include developing editorial-style business tv shows and distributing them online. A YouTube partner, since 2007 we have produced over 10,000 videos for leading brands and experts. We own and operate multiple digital engagement platforms (see examples of platforms. We also operate as a digital marketing agency, producing and distributing Digital PR content for clients on a fee paying basis.