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      • About

        yBC helps organisations to build networks of allies, customers and stakeholders in to industry channels, and to collaborate in valuable ways for marketing and business development..

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        yBC is a privately-held company registered in New Zealand. Day-to-day operations are led by Mark Sinclair based in the United Kingdom.

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        The yBC team is based out of New Zealand, and extends as far as the UK & Europe.

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        We’ve partnered with a number of organisations to create a seamless digital marketing platform for business video, social media, website development and business intelligence.

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    Lords London Brilliant Minds Showcase
    10/05/2017
    0

    Create a Content Marketing Ecosystem – the Brilliant Minds Story

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing.   Location: The Long Room, Lord’s Cricket, Ground Central London The 2017 [...]
    Read more
    YouTube advertising effectiveness
    13/05/2016
    0

    YouTube advertising effectiveness > TV?

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were [...]
    Read more
    Bernie and Next Gen Consumerization-
    13/05/2016
    0

    Next Gen Consumerization – Sanders cracks millennial customers

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation [...]
    Read more
    Michael Wolff Digital TV
    26/04/2016
    0

    Digital Television is the new Television

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    In his new book Michael Wolff argues that digital media is becoming all about video and so digital television is the new television. Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media [...]
    Read more
    Beyond Branded Content
    24/04/2016
    0

    Beyond Branded Content (why branded content used to work)

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    Douglas Holt in Harvard Business Review argues that Branded Content does not work anymore. Now brands have to compete directly with real entertainment.
    Read more
    Digital Chef TV
    30/01/2016
    0

    Digital Chef stirs up consumer technology

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    yBC works with CSC’s Leading Edge Forum to produce Jamie Oliver style TV shows about consumer technology. Lewis Richards, “The Digital Chef” runs Xperience Lab programmes to bring innovation and experience to enterprise.   LEF wanted to be able to open up elements of this incredible programme – [...]
    Read more
    15/09/2015
    0

    The Superstar Economy – Recruitment in the digital world

    James Kirk (yBC.tv) Executive Producer, yBC.tv
    Animated video for digital and integrated recruitment company, Superstars, introduces a disruptive approach to staffing. Superstars Animation Feb 2015_V2 According to a survey by PwC, 73% of CEOs are concerned about finding the right skills to grow their business. This worry has risen dramatically over the past 5-10 years, as [...]
    Read more
    15/09/2015
    0

    Business TV: Sir Clive Woodward shares performance expertise for business

    Brigitte Nicolas Digital Community Specialist
    In yBC’s latest business TV interview, Rugby World Cup winning Head Coach Sir Clive Woodward OBE discusses leadership, winning teams, the 2012 Olympics, and working with Harvey Thorneycroft Ltd. With the England vs Fiji fixture set to open the Rugby World Cup on Friday, all rugby eyes are on England this week. The last [...]
    Read more
    01/09/2015
    0

    Bomb disposal expert talks risk, pressure, and business

    Brigitte Nicolas Digital Community Specialist
    Chris Hunter QGM discusses the intense pressure of bomb disposal, overcoming fear and how lessons learnt translate to the corporate world. Chris Hunter has had a remarkable career, for 17 years he has risked his life to safely diffuse bombs in the military. He has worked with the UK Special Forces and as an attachment [...]
    Read more
    27/08/2015
    0

    250 influential hospitality executives in one place

    Mark Sinclair Founder
    Hospitality Channel completes list of 250 notable industry executives. yBC have been working in collaboration with Madison Mayfair to put together the Hospitality 250, a list of celebrating achievers, movers and shakers, and innovators in the hospitality industry. We [...]
    Read more
    10/08/2015
    0

    Richard Anderson discusses the need for change in Risk Management

    Mark Sinclair Founder
    Mapping conversations is key to understanding risk culture in organisations, according to Richard Anderson. Richard is Director of Anderson Risk, and both a current Director and former Chairman of the Institute of Risk Management. yBC and Anderson Risk have worked together to take Richard’s revolutionary approach to risk and develop a
    Read more
    14/07/2015
    0

    Risk Culture is more than ticking boxes

    Mark Sinclair Founder
    Risk TV expert Mike Power says risk management needs to go beyond procedure and regulation. Professor Mike Power has worked in academia for more than 25 years and has served on boards and risk committees of wealth management and investment companies. As Professor of Accounting at
    Read more
  • ← Previous Entries

Latest View more

  • Create a Content Marketing Ecosystem – the Brilliant Minds Story

    Lords London Brilliant Minds Showcase
    10.May.2017
  • YouTube advertising effectiveness > TV?

    YouTube advertising effectiveness
    13.May.2016
  • Next Gen Consumerization – Sanders cracks millennial customers

    Bernie and Next Gen Consumerization-
    13.May.2016
  • Digital Television is the new Television

    Michael Wolff Digital TV
    26.April.2016
  • Beyond Branded Content (why branded content used to work)

    Beyond Branded Content
    24.April.2016
  • Digital Chef stirs up consumer technology

    Digital Chef TV
    30.Jan.2016
  • The Superstar Economy – Recruitment in the digital world

    15.Sept.2015
  • Business TV: Sir Clive Woodward shares performance expertise for business

    15.Sept.2015
  • Bomb disposal expert talks risk, pressure, and business

    01.Sept.2015
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