Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing.   Location: The Long Room, Lord’s Cricket, Ground Central London The 2017 [...]

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were [...]

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation [...]

In his new book Michael Wolff argues that digital media is becoming all about video and so digital television is the new television. Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media [...]

Douglas Holt in Harvard Business Review argues that Branded Content does not work anymore. Now brands have to compete directly with real entertainment.

yBC works with CSC’s Leading Edge Forum to produce Jamie Oliver style TV shows about consumer technology. Lewis Richards, “The Digital Chef” runs Xperience Lab programmes to bring innovation and experience to enterprise.   LEF wanted to be able to open up elements of this incredible programme – [...]

Animated video for digital and integrated recruitment company, Superstars, introduces a disruptive approach to staffing. Superstars Animation Feb 2015_V2 According to a survey by PwC, 73% of CEOs are concerned about finding the right skills to grow their business. This worry has risen dramatically over the past 5-10 years, as [...]

In yBC’s latest business TV interview, Rugby World Cup winning Head Coach Sir Clive Woodward OBE discusses leadership, winning teams, the 2012 Olympics, and working with Harvey Thorneycroft Ltd. With the England vs Fiji fixture set to open the Rugby World Cup on Friday, all rugby eyes are on England this week. The last [...]

Chris Hunter QGM discusses the intense pressure of bomb disposal, overcoming fear and how lessons learnt translate to the corporate world. Chris Hunter has had a remarkable career, for 17 years he has risked his life to safely diffuse bombs in the military. He has worked with the UK Special Forces and as an attachment [...]

Hospitality Channel completes list of 250 notable industry executives. yBC have been working in collaboration with Madison Mayfair to put together the Hospitality 250, a list of celebrating achievers, movers and shakers, and innovators in the hospitality industry. We [...]

Mapping conversations is key to understanding risk culture in organisations, according to Richard Anderson. Richard is Director of Anderson Risk, and both a current Director and former Chairman of the Institute of Risk Management. yBC and Anderson Risk have worked together to take Richard’s revolutionary approach to risk and develop a