yourBusinessChannel’s Big Video Stats Page contains the latest informative facts about the growth of Online Business TV.  We live and breathe business TV shows and online video, and understanding how powerful this medium can be is very important. So, we decided to compile facts related to video, video advertising, and statistics pertaining to video platforms such as YouTube and Facebook. Here’s a repository of facts and thought-leadership that demonstrates the power that Online Business TV can have for your business.  [Updated 9th February 2015]

Video for Business & Online Video Ads

Websites become more engaging with video. Everyone loves it. 150 years worth of video is watched on YouTube. It’s a phenomenon and everyone is paying attention to it, including the search engines. Take a moment to watch this video about the power of video (note: stats accurate as at December 2012).

  • The average user spends 88% more time on a website with video (Source: Social Media Today, December 2013)
  • People are 2x as likely to engage with high-value conversion activities when there is a video (Source: Social Media Today, December 2013)
  • Video can bring an 157% increase in original traffic from search engines (Source: Marketing Sherpa, December 2011)
  • Visitors who view product videos are 85% more likely to buy a product (Source: Internet Retailer, March 2010)
  • 73% of all U.S adults are more likely to make a purchase after watching an online video that explains the product or service ( Source: Animoto, Survey – ‘The power of video‘, December 2013)
  • 64% of video watchers watch product & service videos (Source: Animoto, Survey – ‘The power of video‘, December 2013)
  • 96% of consumers find video helpful when making purchase decisions online (Source: Animoto, Survey – ‘The power of video‘, December 2013)
  • Using video sitemaps, Discovery Channel saw 123% increase in video streams (Source: Social Media Today)
  • Retailers cite 40% increases in purchases as a result of video (Source: Invodo, Are shoppers’ video needs being met?, July 2013)
  • Users are 200X more likely to click on in-stream ads vs standard banners (Source: Media Mind)
  • Zappos & Shoeline saw 30% and 44% increase in conversions respectively using video (Source: Social Media Today)
  • From 2011 – 2016, video advertising spend will go from $2 billion to $5.4 billion (Source: Media Mind)
  • Globally, video will make up 63% of business traffic on the internet in 2018, up from 38% in 2013 (Source: Cisco, VNI Forecast, June 2014)
  • Marketers who use video in email cite increased click-through rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits (Source: eMarketer, Video is the next frontier, June 2013)
  • Video has a 41% higher click-through rate than plain text (Source: Business2Community)
  • Video has global audience of 1.2 billion people, according to comScore (Source: Media Mind)
  • On Twitter, video URLs get 28% more RTs than plain text tweets (Source: Twitter Media Blog, What fuels a Tweets engagement?, March 2014)
  • 43% of people watching online video said they would switch to a competitor if the video quality were poor (Source: Social Media Today, December 2013)
  • 60% of marketers say video in email improves conversion (Source: Reel SEO, Video Marketing Report, November 2013)
  • On average, 8% of video ads generate a user interaction (Source: Design Blog)
  • Video ads, on average, play two thirds of the way through (Source: Design Blog)
  • Video advertising in the US will reach at least $5.4 billion by 2016 (Source: BizReport)
  • Video ads pulled in $2 billion in 2011 (Source: BizReport)
  • Average of 70% in-stream video ad impressions play all the way through (Source: Media Mind)

Video can be used by businesses for staff training, business development, product advertising and more. They can be placed on corporate websites and social platforms, and can be shared across networks. See this video to hear from Bob Barker, VP of Corporate Marketing and Digital Engagement.

Videos on Mobiles, Tablets, Devices

The world is changing fast. Video content is being accessed more and more from mobile devices. Video can help any business communicate, and help when face to face meetings are not possible. For Graeme Codrington, Futurist, Tomorrow Today, video is a vital means of communication. Check out this video to learn more.

  • Almost 40% of global YouTube views come from mobile devices (Source: YouTube Press Stats, February 2015)
  • Mobile and tablet video minutes grew 719% over 2012 and 2013 (Source: Ooyala, Global Video Index, January 2014)
  • 8am, 12pm, 5pm and 8pm are peak times for video views on mobile (Source: Citrix, Mobile Analytics Report, January 2014)
  • 41% of American adults use mobile to watch videos (Source: Pew Research Center, Online Video 2013, October 2013)
  • 1 in 10 mobile ads in the U.S. are now video (Source: Opera Mediaworks, State of Mobile Advertising, September 2014)
  • 65% of video views on Facebook are on mobile (Source: Facebook newsroom, September 2014)
  • 48% of B2B buyers use their web-enabled smartphone to watch videos (Source: eMarketer, October 2014)
  • 91% of senior executives (CEO/COO/Chairman/President) report they watch video on their tablet (Source: IDG Global Solutions, IDG Mobile Survey, June 2014)

 

Video Engagement: Business TV Content Strategies

Online business TV shows are the best engagement enabler. Video is authentic, it’s closest to real life. “It has taught marketers that it’s not so much the production value that’s engaging, it’s the story” – and that’s coming from Don Peppers. Founding Partner, Peppers and Rogers Group.

  • 57% of consumers say that watching product videos makes them more confident in online purchase decisions (Source: Invodo, E-commerce video benchmarks report, December 2013)
  • The retention rate for visual information can reach 65% versus 10% for text-based information (Source: SocialMedia Today, December 2013)
  • Shoppers who view video are 1.81x more likely to purchase than non-viewers (Source: Invodo, E-commerce video benchmarks report, September 2013)
  • 65% of senior executives have visited a company’s website after watching video (Source: Forbes, Video in the C-suite, 2010)
  • 75% of top senior executives watch videos on business sites every week (Source: Forbes, Video in the C-suite, 2010)
  • Half of senior executives share videos with colleagues weekly (Source: Forbes, Video in the C-suite, 2010)
  • Tweets containing video have strong engagement rates, with 42% likely to retweet, reply, or mention brand Tweets that contain a fun or interesting video (Source: Twitter Media Blog, How videos go viral on Twitter, August 2013)
  • Including the word “video” in an email’s subject line saw an increase of 7%-13% in overall click-through rates (Source: Experian, Benchmark and Trend Report, April 2012)
  • 59% of executives would rather watch a video than read text (Source: Forbes, Video in the C-suite, 2010)
  • 35% of senior executives contacted a vendor whose b2b ad showed up in online video (Source: Forbes, Video in the C-suite, 2010)
  • 77% of consumers consider companies that create online video to be more engaged with customers (Source: Animoto, Survey – ‘The power of video‘, December 2013)
  • 58% of consumers consider companies that produce video content to be more trustworthy (Source: Animoto, Survey – ‘The power of video‘, December 2013)

What does it take for a brand looking to create a video? “We are going into content creation business through video. We talk about being fluid with this approach.” Watch this video where Elliot Mass, Director of Business Development at Mishcon de Reya reveals what it takes to use video for business.

  • Comscore reports video viewers stay on websites 2 minutes longer and are 64% more likely to make a purchase (Source: My Web Presenters)
  • With video on product pages, customers are 144% more likely to add products to the cart (Source: My Web Presenters)
  • Brand recall increases 62% for ads on TV compared to 82% for ads viewed on TV & online (Source: Sunny Land Pics)
  • Videos are shared 1,200% more than links and text posts combined (Source: Jeff Bullas)

Online video, everything else

Sir Richard Branson is an inspiration, an icon, a die-hard serial entrepreneur, and the modern day legion of business. If he has to speak about anything at all, it better be important (although in his own charismatic style). Watch what Sir Richard Branson has to say about “embracing video the digital economy,” as he puts it.

  • Among men and women, men are twice as likely to share videos. (Source: Yell)
  • 85% of the U.S. Internet audience view online video (Source: ComScore, US Online Video Rankings, April 2014)
  • 82% of marketers say the combination of video and email is an effective strategy (Source: Reel SEO, Video Marketing Report, November 2013)
  • According to Forrester Research, 1 minute of video is worth 1.8 million words (Source: My Web Presenters)
  • Video results appear in 70% of top 100 search results, and universal search results (Source: My Web Presenters)
  • 66% of online video viewers watch more online video now than they did a year ago (Source: Sunny Land Pics)
  • 49% of viewers watch online video daily (7 hrs a week) (Source: Sunny Land Pics)
  • 70% of users watch videos shorter than 5 mins,.60% of them watch whenever they want (Source: Sunny Land Pics)
  • More than half of videos are rated or commented upon (Source: Social Media Training UK)
  • Forrester research reveals that 37 million U.S. households watch online video on TV (Source: Media Mind)
  • People spend 4.5 hrs per month watching video on PCs, and 4 hrs on mobile (Source: Media Mind)
  • Globally, 2 trillion minutes (5 million years) of video content will cross the Internet each month in 2018. – That’s 945,597 minutes of video streamed or downloaded every second! (Cisco, VNI Forecast, June 2014)
  • Presently, Internet video will account for over 50% of consumer Internet traffic in the U.S. (Source: Think With Google
  • The number of daily mobile views for video count to 100 million (Source: Search Engine Watch)
  • Greater than 90% of the online population will regularly watch online video by 2017 (Source: Forrester)
  • 41 billion online video clips were viewed by the U.S. audience (Source: BizReport)
  • 37 mill U.S. homes have at least 1 connected device for viewing digital content (Source: BizReport)
  • By 2016, 66.8 million U.S, households will connect TV sets to the Internet (Source: TechCrunch)
  • 89% of HDTVs sold could connect to Internet by 2016 (Source: TechCrunch)
  • 32.1 million U.S. households now watch online video through TV (Source: TechCrunch)

Business TV Platforms: YouTube and Facebook

Ecademy.com actually uses the power of business tv to teach. Thomas Power knows what he’s talking about when he talks about videos. He believes that you should lay it down, let people share, and let people talk about your stuff. We know that video is the way to do it. Watch this business TV show to find out more on what Thomas has to say about video and why he is so excited about it.

  • 32% of social media is made up of videos (Source: Citrix, Mobile Analytics Report, January 2014)
  • 58% of American adults that watch video online do so on Facebook (Source: Pew Research Center, Online Video 2013, October 2013)
  • YouTube is banned in 4 countries: Libya, Sudan, China, and Turkemistan (Source: Source: Social Media Training UK)
  • Over 6 billion hours of video are watched each month on YouTube (Source: YouTube Press Stats, February 2015)
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network (YouTube Press Stats, February 2015)
  • Internet users make 18 visits to a video site each month on average (Source: Yell)
  • 80% of YouTube viewers are outside of U.S (Source: YouTube Press Stats, February 2015)
  • Videos in Facebook achieved a 40% higher engagement rate (0,25%) than links to YouTube from Facebook (0,151%) (Source: Social Bakers, February 2013)
  • Over half of the Internet population visits at least 3 different video sites every month (Source: Yell)
  • There is average of more than 1 billion video views on Facebook every day (Source: Facebook newsroom, September 2014)
  • Facebook had 91.1 million US video viewers in February 2014 (Source: ComScore, US Online Video Rankings, April 2014)