Mark Sinclair joins board of Hospitality People Group

Hospitality People Group yesterday announced that Mark Sinclair had joined the board of directors as a Non Executive Director. The London, UK based company comprises three thriving businesses specialising in human capital for the global hospitality industry. HPG Advisory Services offers unrivalled executive search services to companies looking to fill board, c-suite or executive level
read more

Mark Sinclair keynotes at national minerals event

Around 300 senior leaders from throughout the New Zealand mining industry atteneded the New Zealand Minerals Forum conference in Queenstown earlier this week. The two day conference and exhibition, officially opened by Minister of Energy the Hon. Dr Megan Woods, was designed to showcase the New Zealand mining sector to stakeholders and prospective investors; and
read more

Content Clever tour 2017: UK, Middle East and Asia

This Autumn, the yBC team once again prepared high octane presentations to update senior people in sales and marketing roles throughout the Asset Management industry. Labelled “Content Clever” – the series of briefing presentations aimed to update Fund Groups on the latest modes of communicating with their key audiences, and getting tangible results. Mark (representing
read more

Lords London Brilliant Minds Showcase

Create a Content Marketing Ecosystem – the Brilliant Minds Story

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing.   Location: The Long Room, Lord’s Cricket, Ground Central London The 2017
read more

YouTube advertising effectiveness > TV?

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were far more effective than TV ads in driving sales. Needless
read more

YouTube advertising effectiveness
Bernie and Next Gen Consumerization-

Next Gen Consumerization – Sanders cracks millennial customers

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation to the US election campaign some of those predictions are
read more

Digital Television is the new Television

In his new book Michael Wolff argues that digital media is becoming all about video and so digital television is the new television. Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media
read more

Michael Wolff Digital TV
Beyond Branded Content

Beyond Branded Content (why branded content used to work)

Douglas Holt in Harvard Business Review argues that Branded Content does not work anymore. Now brands have to compete directly with real entertainment.

Digital Chef stirs up consumer technology

yBC works with CSC’s Leading Edge Forum to produce Jamie Oliver style TV shows about consumer technology. Lewis Richards, “The Digital Chef” runs Xperience Lab programmes to bring innovation and experience to enterprise.   wistiaPlaylist = Wistia.playlist(“q5jvlpu07b”, { version: “v1”, theme: “bento”, videoOptions: { playButton: false, volumeControl: true, playerColor: “cccccc”, autoPlay: true, videoWidth: “640”, videoHeight:
read more

Digital Chef TV

The Superstar Economy – Recruitment in the digital world

Animated video for digital and integrated recruitment company, Superstars, introduces a disruptive approach to staffing. Superstars Animation Feb 2015_V2 // According to a survey by PwC, 73% of CEOs are concerned about finding the right skills to grow their business. This worry has risen dramatically over the past 5-10 years, as developments in technology have changed
read more