Dubai or not Dubai …

An editorial team from yBC is heading to Dubai later this week for two conferences.  The first focuses on the hospitality industry and will involve interviews with 30 international hotel consultants from around the globe.  The second, which starts the next day, will focus on finance experts from around the world, covering corporate advisory, tax,
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Strategic sales team supported by yBC for multi hundred million dollar deal

A team of business development specialists at yBC has just come off “high alert” after delivering a key piece of work to a pen-European client.  Our client, an outsourcing and technology business, has been in the midst of pitch to a global financial services leader.  The pitch took place earlier this week in the three
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The day we shot a CEO in a hidden temple

It was one of the more unique, unexpected and dramatic locations for any shoot we’ve undertaken anywhere in the world.  When the Director of Marketing for Andaz Liverpool Street opened the doors on the room simply described as “the Temple”, all of our expectations were immediately surpassed. When the hotel was renovated some 10 years
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Plenty of influence in London

We’re delighted to see the London Influence Channel, recently launched in conjunction with city law firm Mishcon de Reya, go from strength to strength.  Over the last few weeks, we have confirmed some significant additional editorial and distribution partners, including the London Chamber of Commerce and Industry, Immidtown, qype.com, and Entrepreneur Country.  With other distribution
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There’s nothing like feedback …

We were delighted to receive excellent feedback from a long standing Bristol based client on completion of a project recently.  A well known business publishing firm BHP Information Solutions was delighted at the series of short editorial videos yBC produced in relation to one of their online publications, Law Donut. Ian Creek, Digital Marketing Director
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Latest video statistics: video rules OK

Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
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yBC begins work with The Access Group

Last week we completed our first shoot with a new client, The Access Group. Creators of the “software package of the year” at 2010 Accountancy Age Awards (and winners of numerous other awards), The Access Group is an interesting company working with organisations in multiple industries, right across the UK, with more than one story
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yBC teams up with leading London law firm Mishcon de Reya

Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent. On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he finished the
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Double digit industry beating campaign results

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
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It’s official: McKinsey finds web 2.0 pays off

A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They
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