Latest video statistics: video rules OK

Most people understand/agree that video is a powerful communications medium.  Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
read more

Planning for the future

It’s not unusual to have numerous financial planning experts in the City of London on one day.  After all, many of the world’s leading authorities on financial planning and more generally financial services are based within a square mile, thanks to London City’s town planning, or perhaps lack of it.  But it is quite significant
read more

yBC begins work with The Access Group

Last week we completed our first shoot with a new client, The Access Group. Creators of the “software package of the year” at 2010 Accountancy Age Awards (and winners of numerous other awards), The Access Group is an interesting company working with organisations in multiple industries, right across the UK, with more than one story
read more

yBC teams up with leading London law firm Mishcon de Reya

Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent. On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he finished the
read more

Double digit industry beating campaign results

We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
read more

It’s official: McKinsey finds web 2.0 pays off

A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web  2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They
read more

What’s holding London back?

If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital. During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of
read more

Big opportunities for video marketing innovators

“Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet, the majority of marketers have yet to take advantage of the opportunities it presents“ Client Bob Barker of Alterian, the client for whom we created Engaging Times TV, drew our attention to this quote from New Media Age.
read more

yBC gives keynote for TopConsultant

Last week I was keynote speaker at TopConsultant.com’s annual conference of management consultants and industry recruiters. My job was to provide analysis on how the industry is using social media to get the attention of influencers and candidates. Despite the organiser TopConsultant.com having established itself as the UK’s leading job board for management consultants, my
read more

yBC hospitality tv readying launch

yBC’s hospitality channel is tantalisingly close to launch. Behind the scenes the yBC team has been busy interviewing leaders and innovators in this dynamic competitive sector. We’ve met some great people, and learned a lot about how businesses are making most of all sorts of opportunities that are emerging post global financial crisis. We will
read more