Mark Sinclair keynotes at national minerals event

Around 300 senior leaders from throughout the New Zealand mining industry atteneded the New Zealand Minerals Forum conference in Queenstown earlier this week. The two day conference and exhibition, officially opened by Minister of Energy the Hon. Dr Megan Woods, was designed to showcase the New Zealand mining sector to stakeholders and prospective investors; and
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Content Clever tour 2017: UK, Middle East and Asia

This Autumn, the yBC team once again prepared high octane presentations to update senior people in sales and marketing roles throughout the Asset Management industry. Labelled “Content Clever” – the series of briefing presentations aimed to update Fund Groups on the latest modes of communicating with their key audiences, and getting tangible results. Mark (representing
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Create a Content Marketing Ecosystem – the Brilliant Minds Story

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing.   Location: The Long Room, Lord’s Cricket, Ground Central London The 2017
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Lords London Brilliant Minds Showcase
YouTube advertising effectiveness

YouTube advertising effectiveness > TV?

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were far more effective than TV ads in driving sales. Needless
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Next Gen Consumerization – Sanders cracks millennial customers

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation to the US election campaign some of those predictions are
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Bernie and Next Gen Consumerization-
Michael Wolff Digital TV

Digital Television is the new Television

In his new book Michael Wolff argues that digital media is becoming all about video and so digital television is the new television. Despite the hype of record digital media spend, Michael Wolff argues in his recent book Television is the new Television (2015), that digital has not bested good old fashioned TV. Instead digital media
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Beyond Branded Content (why branded content used to work)

Douglas Holt in Harvard Business Review argues that Branded Content does not work anymore. Now brands have to compete directly with real entertainment.

Beyond Branded Content
Digital Chef TV

Digital Chef stirs up consumer technology

yBC works with CSC’s Leading Edge Forum to produce Jamie Oliver style TV shows about consumer technology. Lewis Richards, “The Digital Chef” runs Xperience Lab programmes to bring innovation and experience to enterprise.   wistiaPlaylist = Wistia.playlist(“q5jvlpu07b”, { version: “v1”, theme: “bento”, videoOptions: { playButton: false, volumeControl: true, playerColor: “cccccc”, autoPlay: true, videoWidth: “640”, videoHeight:
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The Superstar Economy – Recruitment in the digital world

Animated video for digital and integrated recruitment company, Superstars, introduces a disruptive approach to staffing. Superstars Animation Feb 2015_V2 // According to a survey by PwC, 73% of CEOs are concerned about finding the right skills to grow their business. This worry has risen dramatically over the past 5-10 years, as developments in technology have changed
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Business TV: Sir Clive Woodward shares performance expertise for business

In yBC’s latest business TV interview, Rugby World Cup winning Head Coach Sir Clive Woodward OBE discusses leadership, winning teams, the 2012 Olympics, and working with Harvey Thorneycroft Ltd. With the England vs Fiji fixture set to open the Rugby World Cup on Friday, all rugby eyes are on England this week. The last time England became
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