Production values still matter in online video
In this world of ubiquitous digital video cameras and easy-to-use editing software why does business still need expert video producers? After all, if it’s going on the internet it doesn’t need to be cinema quality. Right? Well, sort of. But not really. I’m all for cheap and cheerful video production in the right context. Perhaps
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ACE provides more evidence story trumps messaging
Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.
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Video remains preferred social media activity
If you’re wondering how business can relate to people on social media, I’d recommend taking a look at Universal McCann’s recent Wave 5 social media report. This research, as I’ve mentioned previously, began in 2006 and each new report reveals the changing nature of how people spend time on the internet. In terms of yBC’s
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New Wave report shows rise and rise of social media
Far from being the domain of teenagers, mobile social networking is proving most popular with affluent, well-educated professionals (ie people who can afford a smartphone). This is just one of many nuggets of information about our global social media habits contained in Universal McCann’s latest Wave 5 report. The Wave reports, a series that annually
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The irony of “research in motion”
Tomorrow, I head to Berlin to speak at the annual BlackBerry EMEA Alliance Summit 2010. I’ll be there for the rest of the week. Between 250 and 350 of BlackBerry’s partners – from mobile networks to niche two man developers – will be attending, and there is a packed agenda. Research in Motion (RIM, the
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yBC becomes YouTube partner
We have been active on YouTube for quite some time, but earlier this week we received confirmation yourBusinessChannel has become an official YouTube partner. In addition to being the #1 video site in the world, YouTube is also the second largest search engine on the internet. That’s why we’ve been posting our great content on
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yBC Insight tackles industry issues
This month, we’re in the midst of a very interesting research project for an industry organisation based in Brussels. It involves listening in online to gather intelligence related to their issues – and the early results suggest it’s going to get them a whole lot of information they aren’t getting from any other source.
Video keeps online comms on-message
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer. Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. Distortion was highest
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Reverse factoring in Istanbul
This week I took a production team to Istanbul for a shoot with HSBC and their client Kraft Foods. Essentially we shot an editorial-style case study to document how HSBC contributes to Kraft’s success. I learned a lot about reverse factoring and the world of corporate finance – when intelligent people share their insight and
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Accelerating results for a Euro B2B
If you’ve been involved with yourBusinessChannel for long, you’ll know we are champions of “accelerated connection” using social media – particularly when it comes to business development in the B2B space. This week we’re kicking off a new project to do just that with a very motivated European client. We’ve got high expectations about what
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