Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
Social Media ROI – Making profits from digital conversation flows
Keith Holdt, of Swiss Post Solutions discusses Social Media ROI
Big data – Today’s data challenge is management not capture
James Parker, of GSK, on the next challenge with big data.
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Digital Marketing – Marketing prowess makes UK world leader
John Paleomylites, Founder of beatthatquote.com, speaks to yBC about the UK having the most effective and developed marketing industry, and more specifically in digital marketing. London is a mine of talent that businesses can draw on to benefit them. /**/ Digital marketing is now a formidable part of any businesses marketing strategy. Online has
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Technological culture – Digital lifestyle redefining hotel luxury
Michael Levie speaks about the new technological culture
Unstructured data – the next challenge
Gayle Sheppard, of Saffron Technology, on unstructured data being a place of opportunity for organisations.
Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
Customer engagement – how do you know if they are engaged?
Don Peppers, Founding Partner of Peppers & Rogers, speaks about customer engagement.
Corporate reputation – more vulnerable in the Digital Age
Ramona Mehta, Partner at Mishcon de Reya speaks about corporate reputation in this new digital age