Corporate Social Media – CEOs suffer from social paralysis
Thomas Power, Chairman of the social network ecademy.com talks to Digital Transformation TV about corporate social media. How are the CEOs and executives of organisations getting their heads around the new frontier of online social networking? The large corporate business want thing automated, but this can’t happen with engagement. It has got to be grown
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Reputation management – Digital impacts foundations of business
Guy Rigby, Head of Entrepreneurs at Smith & Williamson, on digital impacting the foundations of business
Unstructured data – what are businesses doing about it?
Keith Holdt, Head of Global Sales at Swiss Post, speaks about how to harness unstructured data.
Data Analytics – The demise of traditional market segmentation
Manny Aparicio, co-founder and CEO at Saffron Technology, speaks about big data analytics and the new type of customer segmentation.
It’s all about me
The internet has bought a fundamental shift in the way consumers want to interact with brands
The digital generation
Stan Rapp. Markus Becker and Don Peppers discuss the impact on business
Ignoring the conversation is 1950’s thinking
Marketing legend explains role of social media
eBay beats out Apple in social media top 50
Ebay beats out top brands via depth of community.
Boutique hotel invests in raving fans to cut marketing costs
Direct customer engagement via social saves money
The knowledge business
How are some of the world biggest brands approaching the digital opportunity?