What’s holding London back?
If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital. During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of
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Big opportunities for video marketing innovators
“Video is one of the most powerful methods of engaging your audience whilst widening your brand presence. Yet, the majority of marketers have yet to take advantage of the opportunities it presents“ Client Bob Barker of Alterian, the client for whom we created Engaging Times TV, drew our attention to this quote from New Media Age.
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Front line accounts of the data revolution
I recently interviewed someone who thoroughly challenged my thinking. His name was Dr Manuel Aparicio and he’s the brains behind Saffron memory base technology – a data management system that “thinks” like a human brain. One person has dubbed it Google for the Database, we’re talking about technology that identifies connections between disparate data sets
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C-level video campaign achieves 40% watch rate
One yBC client is celebrating fantastic results of an outbound marketing campaign using our 1:1 marketing platform, VIP player. Campaign Emails Sent Click rate Watch rate Average watched A – Existing Contact 47 57% 32% 99% B – Existing Contact 61 18% 13% 91% C – New Contact 209 44% 39% 93% E – New
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yBC covers cutting edge of digital marketing
This week I will be in London covering the huge Technology for Marketing & Advertising (TFM&A) show in Earl’s Court. Covering topics like the latest digital, direct, data and CRM solutions this is core business for yBC and I am very excited to see what people are doing as digital media increasingly becomes business-as-usual. Our
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Back to basics marketing still works
Recently we interviewed branding guru Jonathan Salem Baskin and he made the point that really marketing – and in particular advertising – has gone awol. He argues that companies are effectively wasting huge amounts of money communicating the imaginary benefits of their toothpaste, when the consumer a. Can easily find out on the internet that this
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ACE provides more evidence story trumps messaging
Recently I had the fascinating experience of working my way through scores of video interviews with Academy for Chief Executives members, in order to edit up testimonials for the organisation. It was the most fun I’ve had editing content in a long time, and a timely reminder that a powerful story is hard to beat.
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New Wave report shows rise and rise of social media
Far from being the domain of teenagers, mobile social networking is proving most popular with affluent, well-educated professionals (ie people who can afford a smartphone). This is just one of many nuggets of information about our global social media habits contained in Universal McCann’s latest Wave 5 report. The Wave reports, a series that annually
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yBC Insight tackles industry issues
This month, we’re in the midst of a very interesting research project for an industry organisation based in Brussels. It involves listening in online to gather intelligence related to their issues – and the early results suggest it’s going to get them a whole lot of information they aren’t getting from any other source.
Video keeps online comms on-message
When bloggers pick up company press releases, more than ¾ of them distort the original company message, according to research from PR firm Burston Marsteller and reported in Emarketer. Burson-Marsteller looked at over 150 messages sent out by FT Global 100 firms, and discovered a significant gap between the message and the coverage. Distortion was highest
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