Embracing New Media – Malmaison and HDV embrace new media marketing
Robert Cook, former CEO of Hotel du Vin and Malmaison on staying current with new media channels.
(Digital) David vs Goliath – how digital networks are redefining business development strategies
Julie Meyer, CEO of Ariadne Capital So, we never forget that innovation is really about economics, it’s not about technology. And people will get really wrapped up about, it’s disruptive technology, but it’s technology. It’s really about economics and incentives, everything in life. And so you have to look at that and you have to
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Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
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Back to IHIF Berlin – one year later
In February last year, a team from yBC attended the International Hotel Investment Forum (IHIF Berlin) for the first time, to interview over two dozen industry executives, for yBC’s Hospitality Channel. Almost exactly 12 months on, we’re going back for more … IHIF Berlin is the biggest conference of its type in the world, with
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Dubai or not Dubai …
An editorial team from yBC is heading to Dubai later this week for two conferences. The first focuses on the hospitality industry and will involve interviews with 30 international hotel consultants from around the globe. The second, which starts the next day, will focus on finance experts from around the world, covering corporate advisory, tax,
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Boutique hotel invests in raving fans to cut marketing costs
Direct customer engagement via social saves money
Digital lifestyle redefining hotel luxury
Playing to the digital nomads has redefined value.