Sustainable tourism: from oxymoron to mandatory symbiosis
It’s not often that you get to see an industry completely reinventing itself in the face of an existential challenge – but that’s what’s happening to the New Zealand tourism industry right now. In the face of climate change, a global pandemic and a seismic shift in consumer expectations, the tourism industry of Aotearoa New
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Challenger brand going head to head with big names in global consultancy
Horwath HTL is a global consultancy in the hospitality, travel and tourism sector, with consultants all over the globe advising boards and investors as they seek growth in the sector. We’ve worked with the Horwath HTL team for well over a decade, having already built three iterations of their online presence for the business. In
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AHIC celebrates 10 years
Hospitality industry leaders discuss the Middle East hospitality industry at 10th annual AHIC conference in Dubai The yBC team headed to Dubai this month for their annual visit to Bench Event’s AHIC (Arabian Hotel Investment Conference). This year was a particularly special event as it was AHIC’s tenth anniversary. For ten years, the event has been
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Europe needs to demonstrate growth to attract investment
With the green shoots of growth being seen across the European market, many believe we are seeing early optimism for not only the hospitality sector but all industry. However, with increasing influence of alternative markets, like China and Brazil, the EU needs to showcase itself as a great place too for capital investment. As a
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